Not rendering correctly? View this email as a web page here.
PressBox_header.png

The Rundown

Our rundown of the latest news in PR and digital marketing

Watch this.

You may have seen our recent Facebook Live debut. Already a widespread marketing tactic, video will continue to grow this year. Don’t believe us? PR Daily agrees, and HubSpot has dubbed 2017 “the year of video marketing.”

AMPed-up

Google is working on the Accelerated Mobile Pages (AMP) Project, an open-source initiative to improve the mobile web experience. In short, AMPs are “HTML pages that take advantage of various technical approaches to prioritize speed and a faster experience for users by loading content almost instantaneously.”

The result: faster page download speeds and expanded exposure for sites that create AMP pages. We wanted to know: How will it impact SEO? What does it mean for marketers? What are the pros and cons?

P.S. AMP also is coming to HubSpot.

Dear, media: Can we be friends again? — Facebook

Facebook has faced recent criticism for the role it played in distributing fake news and misinformation during the 2016 election. After a few flubs in responding to that criticism, Facebook just announced a new initiative called the Facebook Journalism Project.

The initiative will allow for “deeper collaboration” with news organizations as it develops new “products,” provides more training to journalists and promotes news literacy. Will it work? Stay tuned.

¿Qué? Quoi? 

If your customers speak different languages, then your content marketing strategy needs to do the same. And that means more than simply running your posts through Google Translate.

Tear down the wall.

Many companies’ initial response to employees using social media was creating a firewall that blocked all social sites from office PCs. But employees are some of an organization's best advocates, so why not empower them to support your social strategy?

The beat goes on.

How much power can celebrities and influencers have on the success of a brand? Probably more than you think. This recent article in AdWeek highlights how Beats used celebrity marketing to take control of the $2.2 billion headphone category.

What’s on your mind? Thought leadership edition.

When it comes to social platforms, companies with a B2B orientation typically default to LinkedIn, but in this piece from PR Week, Frank Washkuch makes the case that Facebook is the optimal place for thought leadership, mostly because it’s “where people live.”

By the Numbers

By-the-numbers.pngMeaning nearly eight in ten Americans who are online are using Facebook.
This is more than double the number that are on Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%), according to the latest data from Pew’s 2016 Social Media report

Inside Baseball

Casey at the Bat

We’re pleased to welcome Casey (née Ferguson) Prentice back into the Hodges fold. An ECU grad and former Hodges intern, Casey began her communications career at THP, and eventually was lured away by our then sister agency at the time, Hodges Digital. Now, after a stint at VCU’s School of the Arts – proving that she is both left- and right-brained – she has returned to the Mother Ship and is settling in at her old desk (no doubt where she has some pretty old voice mails waiting for her). Welcome back, Case.

If You’re Keeping Score at Home

Alert Hodges watchers will have noted a new name on our team roster – Saunders. It’s not the result of a new hire but due to end-of-year nuptials for Laura Elizabeth Mann, who can now be reached at lsaunders@hodgespart.com. Best wishes to Paul and LE and they start 2017 as husband and wife.

Aisle Be

Another Hodges wedding is in the future (but, hey, no pressure). Ryan O’Bar popped the question to our own Lindsay Grant late last year, giving Linds an excuse to flex her muscular event-planning skills. Here’s to the soulmates.

The Notorious CIG

Our friends at The Robins Foundation have bestowed what we believe is the single largest human services grant in central Virginia – the Lora M. and E. Claiborne Robins, Sr. Community Innovation Grant. This year’s $500,000 check was made out to ChildSavers, whose partnership with Richmond Public Schools and Greater Richmond SCAN (Stop Child Abuse Now) will help some 4,500 students in Richmond’s East End deal with the trauma that has become an ever-present reality in their lives. The RTD’s Katherine Calos has the details here.

Because we’re good at promotion...

We gave Tony one. Congratulations to Tony Scida, our new Director of Creative Services. Tony and his team are like our “Intel Inside,” making our work – presentations and videos and newsletters and websites – so much better. And they also have been known to add their creative flair to some of our client work as well. Kudos to Tony on his new business cards (which, incidentally, he also designed).

In the Outdoor

Richmond-based Outdoor Access – think of it as the AirBnB for outdoor enthusiasts – recently was profiled in RichmondBizSense, which chronicled the young company’s nascent growth and its recent efforts to raise a second round of financing, following an initial $750,000 round.

RBS re TBC’s APS

RBS also reported on the growing portfolio of Richmond-based Turning Basin Capital, a private equity group specializing in energy-related companies. One of the firm’s portfolio companies has struck a deal to acquire Appalachian Production Services out of Abingdon. Read RBS’s story on the deal here.

footer_bar.png