Ready to jumpstart your content marketing program?
Download our eBook: “How Content Programs Have become PR’s Number One Strategy”
Today’s segmented media landscape requires companies to be more strategic than ever. And while media relations continues to be an effective way to communicate a business’ key messages, supplementing those efforts with thoughtfully produced owned media is becoming increasingly important.
A content marketing program, when done right, can not only fill the space between media hits, it can also be used to highlight the expertise of your organization and internal subject matter experts. Whether your goals are to raise visibility/awareness of your organization or to generate top of funnel leads, content marketing should be a part of your marketing strategy.
This eBook will:
Help you identify content that will connect with your target audience
Teach you how to be timely, present and relevant with your content
Outline how to position your company as a source of value