A new era of PR is here
We'll show you how to navigate the world of Earned, Owned, and Paid media in our eBook
PR today looks a lot different than it did even just a few years ago. The decline of traditional and print media combined with the rising proliferation of digital media—blogs and social media platforms included—gave way to a tectonic shift in our industry, forcing us to alter our communications strategies and demanding new skill sets.
If your instinct is to fear this change--don't. In this new world of PR there've never been more tools that offer unprecedented levels of community building, analysis and response.
So how do we use these tools, and where do we start? Our eBook is a good place. We'll cover each element of Earned, Owned and Paid media including:
- Media relations, and how it is still very much alive in PR (plus some tips on how to improve your media relations game)
- How to start your Owned content machine and keep it running
- How to use social media advertising to make sure your content is reaching the right people
- How to measure your EOP success
We've also added in templates, worksheets and more to help you get started.