Congratulations, you’ve landed a media interview for your executive with a national reporter. Now it’s time to make sure he or she is prepared. From anticipating curveball questions from the reporter to delivering specific key messages and talking points, it’s important to not only spend some time practicing with the boss, but also providing him or her with a range of information that will booost confident as well as make the most of the opportunity.
We’ve put together some tips and techniques for:
- Approaching an overly confident boss who might not be interested in practicing.
- Honing key messages.
- Conducting research as background on the publication/reporter.
- Bridging and staying on topic during the interview.
To get started, download the step-by-step guide with worksheets in the form to the right.