Create informative and effective video content with our free video creative brief.

By 2019, video will account for nearly 80% of all internet traffic, according to a recent study from Cisco. Video is no longer a marketing tactic reserved for large brands with million dollar budgets. Organizations of all sizes have embraced video as a way to communicate and market to their target audiences.

In this brief you’ll work on identifying:

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  1. Primary goal(s)
  2. Target audience
  3. Key message(s)
  4. Deadlines

If you’re new to video or if you’re finding that keeping your video content ideas organized is a challenge, start by filling out the video creative brief. Then use this creative brief to keep everyone on your team (including your videographer) on the same page about expectations for your next video.